GM confirms revival of the Hummer brand with an EV

GMC will introduce the GMC Hummer EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution”. The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand's design and engineering potential, and will feature a power of 1,000 horsepower, 11,500 lb-ft of torque while going from 0 to 60 mph in 3 seconds.

“GMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights,” said Duncan Aldred, Vice President of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC Hummer EV will be revealed on May 20, 2020 and built in Michigan at General Motors' Detroit-Hamtramck assembly plant.

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC's all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.