Aria Systems and Subaru expand Connected Car Monetisation partnership

Aria Systems, the leader in helping enterprises grow subscription- and usage-based revenue, announced that Subaru of America, Inc., has extended its partnership with the company with plans to broaden its use of Aria’s cloud billing and monetisation platform to power ‘Subaru Starlink’, the Subaru in-vehicle connectivity platform, in additional models.

Starlink provides Subaru drivers with a range of safety, security and entertainment features, ranging from automatic collision notification and diagnostic alerts to enhanced roadside assistance and streaming media. Aria's platform began supporting Starlink in the Subaru Ascent model in June 2018 and has since added the Crosstrek, Forester, Impreza, Legacy and Outback models.

“Any automaker seeking to generate recurring revenue from connected, in-vehicle services needs a robust, modern and flexible billing platform,” said Tom Dibble, President and CEO, Aria Systems. “Aria's platform is instrumental in helping automotive manufacturers introduce new services, generate and grow recurring revenue and sustain a longer-lasting relationship with the vehicle owner long after the new car is driven off the lot.”

Starlink provides Subaru drivers with a range of safety, security and entertainment features, ranging from automatic collision notification and diagnostic alerts to enhanced roadside assistance and streaming media. Aria's platform began supporting Starlink in the Subaru Ascent model in June 2018 and has since added the Crosstrek, Forester, Impreza, Legacy and Outback models.

In the coming months, Subaru intends to continue to leverage Aria to manage Starlink subscriptions.