Hyundai launches all electric rural carsharing service in Spain

Hyundai Motor Spain has launched VIVe, the first rural carsharing service in Spain.

The only brand with five ECO technologies available on the market once again demonstrates its commitment to the environment by creating solutions for the mobility of the future.

“As part our commitment to clean technology research, we launched VIVe, the first rural carsharing service in Spain that uses 100% electric technology, which is an efficient solution for rural mobility and for which we have relied on the functionality offered by electric technology,” said Leopoldo Satrustegui, General Director of Hyundai Motor Spain.

This innovative service starts in Campisábalos, the town with the cleanest air in Spain according to the World Health Organisation (WHO), whose report on air quality certifies this quiet town as the third least polluted in the world and first in Spain. With the aim that this municipality in Guadalajara, with narrow streets and stone houses, remains the town with the purest air and also an example of cleaner mobility, Hyundai is making one of the latest models from the Full Electric range available to the town, the Hyundai KONA Electric. The free and shared use of this urban SUV model will allow residents to move around easily for a year thanks to its ideal features for the particularities of the roads that surround this corner of the Sierra de Pela.

With VIVe, Hyundai reinforces its commitment to sustainable mobility by putting technological innovation at the service of the rural world.

“The service pursues the authenticity of rural living and puts the technology at its centre. We have started in Campisábalos because we want its residents to continue enjoying the fresh air that has given them international recognition and, also, the silence of their streets. VIVe breaks the stereotype that innovation is incompatible with the rural world and we hope to roll out this project in other parts of Spain,” said Elena Gris, Marketing Director of Hyundai Motor Spain.

“We have good air quality precisely because there is nothing around us. The problem of rural Spain is relevant in all the small towns in the north of Guadalajara. I am sure that this Hyundai solution is helping to revive life in the town and improve our connectivity. With this electric car, we can move more easily to nearby towns, where we have to go for basic services for our residents such as the pharmacy, the outpatients' clinic or just to buy bread,” said Pedro Jose María de Pablo, Mayor of Campisábalos.

The VIVe car-sharing service is completely free for residents of Campisábalos who are registered and have a driving licence. Through the ‘Carsharing Rural VIVe de Hyundai' mobile application, developed and created exclusively for this initiative by Dealer Best, residents can manage the reservation of the vehicle and unlock it for use. The system also monitors the correct use of the service, limiting reservations to a maximum of 24 hours or limiting travel within a radius of up to 170 km. Recharging the vehicle is made possible thanks to the two points installed by Hyundai for the supply of electricity.