Peugeot opens the order books for e-208

Order books for the all-new Peugeot 208 and e-208 has opened with deliveries starting in early 2020.

Since April, buyers have been able to place a refundable £500 ($610) reservation on limited 208 and e-208 models.

The all-new e-208 comes in Active, Allure, GT Line and range-topping GT specification. Prices for the e-208 start from £25,050 ($30,561) in the Active trim. Prices for the e-208 include the Government Plug-in Car Grant, worth £3,500 ($4,270) at the current level. This is subject to formal approval by the Office for Low Emission Vehicles (OLEV), which we anticipate will be received in October 2019. OLEV reserve the right to alter or withdraw the Plug In Car Grant at any time.

Company car and fleet users can also take advantage of the e-208 as Benefit-in-Kind (BIK) rates stand at nil for the all-new e-208 across all trim levels from April 2020. This makes the all-new e-208 one of the most affordable choices for company car and fleet users, with BIK rates below key rivals. The e-208 will particularly appeal to fleet and company car managers looking to cut down their tax bill, while also saving businesses in fuel costs.

The all-new e-208 uses a 50kWh battery and 136hp electric motor to provide a 211 mile range from a full charge under WLTP testing. The all-new e-208 will be displayed for the public at the CarFest South motoring festival between the 23 and 25 August, helping to raise funds for a number of children's charities, including BBC Children in Need.

David Peel, Managing Director of Peugeot UK said: “We revealed the all-new 208 and e-208 in March and it has seen a fantastic reception from both the public and the press. From April, customers have been able to reserve selected all-new 208 and e-208 models with a refundable £500 ($610) deposit, but we are now very excited to open the order books across the whole model range on 22 August.”

“The all-new 208 is the first vehicle in Peugeot's line-up to fulfil the company's new philosophy of ‘choose your Peugeot, choose your powertrain'. The 208 is also the first model to meet Peugeot's promise of offering electrified variants across its entire model line-up by 2023,” he added.