Porsche Digital opens its second location in US in Atlanta

Porsche Digital is expanding to Atlanta, its second US office and sixth worldwide, as it grows to map the future of the Porsche experience in a digital world.

Porsche Digital Inc. in Atlanta will open August 1 at the headquarters of Porsche Cars North America, Inc. (PCNA). Sharing the same location with PCNA will help the new cross-functional team of product owners, user experience designers, software developers and business analysts focus on North American customer and business requirements. In particular, Porsche Digital Atlanta will work on two key solutions: the customer portal My Porsche and a digital sales platform for a multitude of new online commerce and digital services.

“The digital Porsche customer experience has to be as superb as the car itself, which is why we are continuing to speed up our transformation from purely a ‘hardware' maker to a software company as well,” said Klaus Zellmer, President and CEO of PCNA. “The Atlanta team will collaborate with the global project organisation from a local market perspective to make sure the best new digital tools are also customised to our users.”

Porsche Digital Inc. decided to extend its footprint within the PCNA headquarters to work hand-in-hand with the other local business units of Porsche, but also because of Atlanta's local tech talent and its robust and constantly growing startup and tech sector.

A modern and state-of-the-art workspace is currently under construction which will allow the teams to collaborate in a creative and vibrant environment, using the latest technology while being close to the Porsche core business. With the new office and continued growth in Silicon Valley, Porsche Digital Inc. expects to have as many as 45 employees total in the US within the next year.

“North America is home to both a highly engaged Porsche enthusiast base and some of the world's leading tech talent,” said Stefan Zerweck, Chief Operating Officer of Porsche Digital GmbH, the parent of the US organisation. “It makes sense to deepen our team capabilities and our business roots in this market.”

Porsche Digital GmbH is headquartered in Ludwigsburg, Germany, with a network of teams in Berlin, Shanghai, Tel Aviv and Silicon Valley. The fully-owned Porsche subsidiary was founded in 2016 and has since grown to around 120 employees worldwide. Part of their mission is to identify and develop digital customer experiences, products and business areas. Porsche Digital also plays a central role as the interface between Porsche and innovators worldwide, venturing and scouting for the latest trends, new technologies, and suitable partners.