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Cadillac to lead GM’s EV initiatives, Cruise to commercialise autonomous vehicles

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In an update provided to its investors on its comprehensive strategic plan, General Motors said that Cadillac will be the flag-bearer of the Group’s electrification activities. The automaker’s autonomous platform, Cruise, will also be working towards commercialising its autonomous vehicles.

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Cadillac will be GM's lead electric vehicle brand and will introduce the first model from the company's all new battery electric vehicle architecture, GM's foundation for an advanced family of profitable EVs.

The flexible platform will provide a broad array of body styles and will be offered in front-wheel, rear-wheel and all-wheel configurations.

Its most critical components — including the battery cells — are being designed for maximum usability across all programs. The battery system will also be adjustable, based on vehicle and customer requirements.

Based on the current rate of iteration and gated by safety, Cruise is progressing toward commercialising self-driving vehicles in dense urban environment this year.

The company is deeply resourced to succeed, with more than 1,100 employees, a new office in Seattle, and $5 billion in external capital raised since May 2018. Cruise also continues to focus on the entirety of the autonomous vehicle ecosystem, signing a partnership with DoorDash for food delivery.


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Cadillac to lead GM’s EV initiatives, Cruise to commercialise autonomous vehicles
Modified on Monday 14th January 2019
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