FISITA advances into the world of mobility as a service
FISITA, the international membership organisation for the automotive and mobility engineering profession, is embracing the concept of Mobility-as-a-Service (MaaS) through a new Strategic Partnership with the MaaS Alliance.
Jacob Bangsgaard, President of the MaaS Alliance, said: “Our partnership with FISITA will be an invaluable asset as we strive to bring together the Mobility as a Service ecosystem. Private-use cars have long been the backbone of modern mobility. However, the recent growth of personalised mobility service options is challenging that status quo. Owning a car is no longer a must-have lifestyle choice."
“We look forward to connecting with FISITA’s members to profile Mobility as a Service opportunities, such as new sales channels, access to untapped customer demand, advanced user account and payment management, as well as more robust data on travel demand patterns and dynamics."
Kelly Williams, Director of Member Services at FISITA, said: “We welcome the MaaS Alliance as a Strategic Partner to FISITA, which will help foster greater inclusivity and collaboration across our sector. Over the last 6 months, our Industry Committee has been developing a mobility ecosystem map, which aligns perfectly with the partnership. As the mobility sector evolves, we are taking exciting steps into the next chapter of FISITA’s journey."