Info
Info

Geely Holding Group and Geely Auto form new premium electric car company – Zeekr

News

Geely Auto Group has announced the formation of a new company, Zeekr Company Limited, a new electric mobility technology and solutions company based in China that will serve growing global demand for premium electric vehicles.

Info

The first Zeekr vehicles are expected to be delivered in the third quarter of 2021, with production being undertaken by parent company Geely Holding under a light asset strategy. Zeekr aims to deliver a new electric vehicle to market each year in the coming five years.

Zeekr will create a new ecosystem that is focused on the full integration of the end user into a new super ecosystem focusing on the full service of end user requirements with an innovation as standard approach in terms of sales and servicing. The Chinese name of Zeeker has been confirmed as Ji Ke.

Under the plans, Zeekr will use Geely Holding Group's leading Sustainable Experience Architecture (SEA) and will include its own battery technologies, battery management systems, electric motor technologies and electric vehicle supply chain support. By utilizing SEA technologies, Zeekr vehicles will be able to offer software upgrades throughout the lifetime of every vehicle through Over the Air Upgrades as well as offering an unrivaled luxury vehicle experience in terms of comfort and performance.

Zeekr will become the latest electrification initiative within the wider Geely Holding Group, in which other companies such as Volvo have recently announced ambitious zero-emission strategies. Other electrified vehicle brands within Geely Holding, including Lynk & Co, Polestar, LEVC, Geometry and Lotus Cars are also continuing to expand in different market segments, providing consumers with a wide range of electrified products and unique business offerings.

The initial market strategy for Zeekr will be focused on the Chinese market as part of Geely but will also explore export opportunities to satisfy global market demand for premium electric vehicles. Zeekr is part of Geely Holding's accelerating adoption of sustainable transport technology and mobility services under which the Group has adopted an aggressive plan to electrify all of its subsidiary brands in due course.

GOVERNANCE STRUCTURE


Zeekr will be jointly owned by Geely Automobile Holdings (HK.0175) and Zhejiang Geely Holding Group (ZGH) under a 51% and 49% share structure, both parties have also agreed to inject 2 billion RMB in capital into the company. Eric Li (Li Shufu) will become the chairman of the new company whilst An Conghui will become the Chief Executive Officer.


The Latest News, Brought To You By
Geely Holding Group and Geely Auto form new premium electric car company – Zeekr
Modified on Tuesday 30th March 2021
Find all articles related to:
Geely Holding Group and Geely Auto form new premium electric car company – Zeekr
TaaS Technology Magazine
Info
IONITY Survey Finds That Relieving Anxieties About Charging Range And Time Is The Key To The Acceptance Of E-vehicles
The All-new BMW IDrive
Hyundai Brings Complimentary, Fast Charging To Kona And Ioniq With Electrify America Network
EVBox Group Partners With Energy Solutions Provider Aetna Corp. To Expand Electric Vehicle Charging In The US
Superpedestrian Debuts Next-gen Operating System “Briggs”
ISun Announces Strategic Investments To Expand Presence In Clean Mobility Infrastructure Market
Geely Holding Group And Geely Auto Form New Premium Electric Car Company – Zeekr
BMW Group Steps Up Technology Offensive With Comprehensive Realignment – Uncompromisingly Electric, Digital And Circular
Eaton Buys Green Motion: An Acquisition To Accelerate The Global Energy Transition
Volvo Cars And ECARX Plan To Establish Joint Venture For Infotainment Development
SAIC Motor Launches R Brand EV Line Powered By Luminar For Series Production
Unity And HERE Collaborate On Real-Time 3D In-Vehicle Experiences
Volkswagen Explores The Future Of Automotive AI In The Motor City
HORIBA MIRA Announced As TOGG Partner For Pioneering Electric Vehicle
Making Infotainment Systems Become Intelligent – Hypervisor Approach To Incorporate Android Or AliOS In A Current IVI
U-M, Ford Open World-class Robotics Complex
Groupe Renault, Veolia And Solvay Join Forces To Recycle End-of-life EV Battery Metals In A Closed Loop
Panasonic And McAfee Agree To Jointly Start Building Vehicle SOC
FREYR Issues Invitations To Tender For The Purchase Of Battery Cell Production Equipment For Pilot Plant
Parkopedia Announces Production Version Of Indoor Mapping Services For Automotive Navigation Use
Electric Last Mile And Geotab Inc. Announce Partnership
CIIG Merger Corp. Announces Stockholder Approval Of Business Combination With Arrival S.à R.l
Volvo Group Venture Capital Invests In EV Charging Software Company
Mercedes-EQ Starts Production Of Battery Systems For The New EQS And Expands EV Expertise
Info
Info
×
Search the news archive

To close this popup you can press escape or click the close icon.
Logo
×
Logo
×
Register - Step 1

You may choose to subscribe to the TaaS Magazine, the TaaS Newsletter, or both. You may also request additional information if required, before submitting your application.


Please subscribe me to:

 

You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
 
X
Info
X
Info
{taasPodcastNotification} Array
Live Event