Info
Info

Volkswagen and partner association agree new sales model for ID. family in Germany

News

Volkswagen and “Volkswagen und Audi Partnerverband” (Volkswagen and Audi partner association) have agreed a new sales model for the all-electric ID. family in Germany.

Info

A format similar to the agency model for major customers that has already proven its worth over many years will also apply for ID. models sold to private customers and small commercial enterprises. Following the go-ahead from retail partners, the agency agreement is to be added to the new dealer contracts that come into effect from April.

In their role as agents, dealers make the arrangements for selling the ID. family to private customers and small commercial enterprises. This primarily relates to acquisition, sales consultation, organising test drives, transaction processing and vehicle handover in coordination with Volkswagen. The customer's preferred dealer receives a commission and a bonus identical to showroom-based business, even if the vehicle is bought online. At the same time, the partner is no longer tasked with vehicle financing and the sales process is simplified because the partner no longer needs to negotiate the price.

Holger B. Santel, Head of Sales and Marketing Germany, said: “The agency agreement for the ID. family is a further important milestone in the forward-looking orientation of our sales model. For the first time, we will be the customer's direct contractual partner, while their familiar Volkswagen partner remains involved in the process as the agent. This partner can focus primarily on its role as a customer consultant and we also reduce the financial burden. The concept takes account of the shift in customer expectations towards a seamless buying experience between the online and offline worlds.”

Dirk Weddigen von Knapp, Chairperson of Volkswagen and Audi partner association, said: “The new agency agreement gives our partners reliable and calculable compensation regardless of whether the customer buys their vehicle online or from the dealer. At the same time, the manufacturer takes responsibility for marketing the vehicles and for their residual value.”

The agency model enables the customer to switch seamlessly between online and offline channels during the various stages of the buying process. Subject to the customer's consent, available data about him and his vehicle is used to communicate with him individually and consistently across all touchpoints. “Thunder”, the new IT system, is being developed for this purpose and will debut at dealers with the launch of the ID. family. In addition, ID. configuration will become significantly simpler for the customer compared with the procedure for current models. It will only take ten clicks to define the entire vehicle.





The Latest News, Brought To You By
Volkswagen and partner association agree new sales model for ID. family in Germany
Modified on Wednesday 19th February 2020
Find all articles related to:
Volkswagen and partner association agree new sales model for ID. family in Germany
TaaS Technology Magazine
Info
PCB Depaneling: Laser Technology Improves Quality And Efficiency For Automotive Applications
EasyMile Raises €55 Million In Series B Round
Construction Begins On First-of-its-kind Electric Vehicle Battery Technology Centre And Pilot Line
Gilbarco Veeder-Root Expands E-mobility Platform With Launch Of EVerse
Daimler Truck AG And Volvo Group Fully Committed To Hydrogen-based Fuel-cells – Launch Of New Joint Venture Cellcentric
Iteris Awarded $3.3 Million Contract By City Of Modesto For Smart Mobility Initiative
Former Google Head Of Energy Strategy Neha Palmer Joins TeraWatt Infrastructure
AAM And REE Automotive To Jointly Develop New Electric Propulsion System
Fisker Launches Resource For Environmental, Social, And Governance Policy, Practices And Reporting And
SEAT Introduces Autonomous Mobile Robots In Its Barcelona Factory
Uber, Mobilize, RATP And Blablacar Join Forces For Sustainable Mobility By Launching The “Mobilité360” Project
Toshiba Expands Scope Of Its Solid-State LiDAR Solution To Address Transportation Infrastructure Monitoring
HELLA Brings Latest Passenger Car 77GHz Radar Technology Into Series Production
European Launch: NIO To Sell Smart Premium EVs In Norway
Pininfarina And MT Distribution Join Forces To Create A New Range Of Vehicles For Urban Electric Micro-mobility
FEV Successful In Designing Low Emission, Efficient Hydrogen Internal Combustion Engine
Renault Group And Plug Power Inc. Launch HYVIA
GHD Survey Reveals Half Of British Consumers Are Considering An Electric Vehicle In Next Five Years
Nano One And Johnson Matthey Enter Into A Joint Development Agreement For Lithium-ion Battery Materials
Faction Raises $4.3M To Develop Light EV Driverless Fleets
Nikola And Total Transportation Services Inc. Sign LOI For 100 Nikola Trucks
Dr. Matthias Jurytko Takes Over The Management Of The Fuel Cell Joint Venture Cellcentric
Faraday Future Selects Velodyne As Exclusive Lidar Supplier For Flagship FF 91
Ford Boosts Investment In Solid Power
Info
Info
×
Search the news archive

To close this popup you can press escape or click the close icon.
Logo
×
Logo
×
Register - Step 1

You may choose to subscribe to the TaaS Magazine, the TaaS Newsletter, or both. You may also request additional information if required, before submitting your application.


Please subscribe me to:

 

You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
 
X
Info
X
Info
{taasPodcastNotification} Array
Live Event