Triumph becomes first motorcycle manufacturer to implement what3words

Triumph is the first motorcycle manufacturer in the world to feature what3words.

Its riders can now find and navigate to any precise location in the world using just three words.

From city streets to the most unforgiving trails and mountainous passes, Triumph motorcycles are built and designed for exploring the world. Their state-of-the-art technology provides riders with connectivity, capability and comfort.

With what3words integrated into the My Triumph app and TFT instrument pack - and available in 35 languages - riders will be able to navigate the world more easily and meet friends in places without addresses, such as scenic roadside viewpoints or meeting places.

“The Triumph brand and our riders seek adventure and this new collaboration with what3words allows our riders to explore the world with ease. We're excited to be the first motorcycle brand to feature what3words, providing precise, easy to use navigation,” said Nick Bloor, Triumph Motorcycles CEO.

“The addition of what3words navigation to the iconic British brand Triumph Motorcycles is an important first for us. what3words addresses are easier to remember than a postal address and can be shared more accurately than any other location reference system, which makes it an ideal navigation solution for the adventurous motorcyclist,” added Chris Sheldrick, what3words Co-Founder and CEO.