Haima-Bird unveils the Bird Electric EV1 in India

Haima Automobile, one of the leading automakers in China, announced its foray into Indian market by showcasing its next generation family electric car – Bird Electric EV1. The hatch-back will be available under the range of INR1 million ($14,000) on Indian roads.

Haima New Energy (a wholly-owned subsidiary of Haima Automobile Group), has entered into a technical collaboration on EV with Bird Electric - a wholly-owned subsidiary of Bird Group, an Indian conglomerate with significant presence in aviation, hospitality, skill development and personal mobility - to manufacture Bird Electric EV1.

The battery-powered vehicle, likely to be manufactured at soon-to-be-set-up plant in Manesar (Haryana), would be introduced in two variants with driving range of 200 km and 300 km per charge, respectively. The first lot of Bird Electric EV1 would take at least 12-15 months for the roll-out.

In the back of rising demand for clean mobility, thanks to government's continuous push through favorable policies and tax sops on electric vehicles, Bird Electric EV1 has been specifically designed for the Indian customers looking at value proposition in B-segment.

“With the world moving towards clean mobility with least environmental impact, we are satisfied that with launch (showcasing) of Bird Electric EV1 today, we have entered the fastest growing segment of the Indian automobile. With the collaboration with Bird Electric, Bird Electric EV1 will reinvent the game in terms of technology and economy, targeted at a wide set of customers across segments. With its attractive pricing, Bird Electric EV1 is the perfect fit for Indian customers, who place a high premium on value proposition in a car purchase decision,” said Mr. Williams Dong, GM, Haima Automobile International Corporation.

“We are glad to be foraying into electric car segment with a world leader like Haima. We are confident that the duo will successfully match up to customer expectations. The alliance has put in significant time evaluating the electric car market in India, studying evolving customer preferences before bringing this announcement. The vehicle offers unbeatable flexibility matched with equally unbeatable price point,” said Dr. Ankur Bhatia, Director, Bird Electric.

Bird Electric EV1 is stylish, spacious, equipped with modern and practical features, ultra-modular ergonomically designed passenger vehicle. It comes with a class leading extended warranty package and annual maintenance package at easy cost. Bird Electric EV1 is fitted with high- energy lithium battery and electronic control system and has a torque of 30KW/ 95N.m/150N.m, offering a great balance between performance and fuel economy, with low total cost of maintenance. The electric car will have a top speed of 120 km/h with the power consumption merely at INR 60 per 100km.

Bird Electric EV1 has the largest boot capacity of its category in five-seater configuration.