Baraja announces partnership with Macnica

Baraja Pty Ltd, developers of Spectrum-Scan LiDAR, announces partnership with Macnica, Inc., a $5 billion global leader in the distribution of high-technology products.

The two companies have signed an agreement to bring Baraja's innovative LiDAR platform to Japan's automotive OEMs, and to partners on vehicle automation opportunities in the Japanese market across a range of industries including trains, delivery vehicles, construction, and heavy machinery.

Baraja's Spectrum-Scan LiDAR allows autonomous vehicles to sense their environment in richer detail than ever before, with unprecedented software-addressable resolution and range. In addition to performance, the technology enables an industrialised design that supports automotive requirements for reliability, scalability & manufacturability. Complemented by unique capabilities such as inherent immunity to interference and full software-based control of scan patterns, Baraja's LiDAR has been specifically developed to address autonomous driving's long-term challenges.

For over 40 years, Macnica has been a leading global semiconductor distributor and value-add service provider and has recently commenced supplying the smart mobility industry. This expanded market focus is a part of a comprehensive strategy that will see Macnica evolve from a hardware product distributor to provider of complete ecosystems for autonomous vehicles. The addition of Baraja's LiDAR to Macnica's integrated offering further cements this strategic position.

“Macnica has enjoyed a very fruitful collaboration with Baraja and we look forward to continued partnership on the road to large-scale commercialisation of these key technologies in the autonomous vehicle industry. The rapid development of autonomous driving has ignited huge demand for LiDAR. Baraja's unique technology positions us perfectly to deliver immense value to our customers,” said Atsushi Sato, Executive Officer at Macnica Fuji Electronics Holding, Inc.

“Working with Macnica is a major step toward driving further market tractions for Baraja's LiDAR in Japan,” said Federico Collarte, Founder & CEO of Baraja. “We have worked closely with the Macnica team and are impressed with their strong customer relationships, the level of their technical expertise and resources that will support both current and future customers. The expanded partnership opens up many new opportunities, which we look forward to pursuing together.”

This strategic agreement represents the initial phase of the business alliance. The companies said they will continue to explore areas for further growth as part of a long-term partnership.