Info
Info

Hyundai Motor unveils 45 EV Concept at IAA 2019

News

Hyundai Motor Company unveiled 45, an electric vehicle concept, at the International Motor Show (IAA) 2019 in Frankfurt.

Info

As an homage to its heritage and reimagined for the future, 45 foreshadows a new era of Hyundai's automotive design focused on electrification, autonomous technologies and intelligent design. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow.

Taking a look to the past is essential for moving forward, and the dramatic exterior styling of 45 excites the imagination and draws inspiration from the vehicle that first established Hyundai's design DNA, the 1974 Pony Coupe Concept. The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car's name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.

The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept. Combining heritage with vision, 45 incorporates the evolution of Hyundai's ‘Sensuous Sportiness' design language.

The 45 reinterprets the concept's distinctive lattice radiator grille with a ‘kinetic cube lamp' design. The iconic front-end presence with the kinetic cube lamps evokes analogue emotions, while at the same time applying cutting-edge technologies. It also takes Hyundai's lighting architecture to the next level, allowing people to instantly recognise the vehicle at a distance.

By exhibiting a modernised fastback profile, 45 epitomises stability and dynamism, characteristics accentuated by the vehicle's significant width and forward-oriented posture. The precise, yet energetic factors of the exterior are delivered throughout the cabin, which is structured by a dynamic daylight opening (DLO). The DLO terminates in the fast angle of the C-pillar, which generates a feeling of dynamic forward motion, even when standing still.

As a progressive EV, new technology is visible in 45's design. At the bottom of the door, a special garnish highlights its long-distance battery capability and, through active LED lights, drivers can intuitively know how much longer they can drive even before they get in the car. These thoughtful elements are designed for a user who is experiencing an EV for the first time.

45 also highlights future technological developments that may influence forthcoming Hyundai models, such as a hidden Camera Monitoring System (CMS) that is equipped in the vehicle, leaving room for self-driving system applications, and other upcoming technologies to emphasize Hyundai's open architecture for the future. The system utilises side cameras instead of traditional wing mirrors to overcome visibility challenges caused by dirt gathering on the mirror offering progressively less visibility. 45 overcomes this challenge by using an embedded turntable module, which rotates the lens past a brush to ensure perfect visibility at all times.

The 45 embodies Hyundai's ‘Style Set Free' strategy for future mobility that emphasises personalisation of design and function. As the new era of future mobility opens, Hyundai reimagines the in-car experience in a self-driven vehicle. The interior becomes a unique living space capable of transforming to accommodate a range of passenger lifestyle demands.

Inside, Hyundai's design team takes the space beyond driving to focus on the vehicle's evolution into a living space. Inspired by furniture designs, the minimalist cabin is fitted with an inviting fusion of wood, fabric and leather, creating a warm atmosphere that is both relaxing and spacious. Daylight was also considered as a design element for the headlining to bring analogue emotions in a natural way.

For occupants, the car delivers a comfortable and communal environment, with lounge chair-style rear seats and front seats that can rotate to face other passengers. Pushing design and technology further ahead, front-seat passengers can interact with the infotainment system via a projection-beam interface. This replaces a single central touchscreen with a series of displays and functions integrated into the dashboard itself.

The fully-electric powertrain finally enables a complete reimagination of how cars are packaged. The space is fully maximised with batteries and motors positioned outside or below the passenger compartment.

The batteries in 45 are set throughout the car's ‘skateboard floor,' contributing to its spacious interior. The model's flat floor where the batteries are stored is nicknamed the ‘skateboard' as it allows Hyundai to create a space that feels like a living room with new pieces of furniture. The floor is covered by a comfortable carpet, to further give off the sense of a living space, as well as reduce road noise. The seats swivel towards occupants as they open the door for convenient entry and exit.

Clean lines, ergonomic placement of controls and a ‘high-end electronics' feel for the interior fixtures further enhance the feeling of space while reinforcing the simplistic modernity of 45's design. The car reimagines storage space in a range of novel ways, including refining the concept of door-mounted device pockets by introducing a horizontally elongated shape that allows books or tablet PCs to be stored. Furthermore, the storage space uses a transparent material, so it is easy to see the content.


The Latest News, Brought To You By
Hyundai Motor unveils 45 EV Concept at IAA 2019
Modified on Tuesday 10th September 2019
Find all articles related to:
Hyundai Motor unveils 45 EV Concept at IAA 2019
TaaS Technology Magazine
Info
EDAG Partners With Crypta Labs To Develop Automotive Security Solutions
Electric Motor And Controller Manufacturer YASA Closes £18 Million Funding Round
CEZ Group Selects Driivz To Manage Its EV Charging Infrastructure In The Czech Republic
Ford Reveals Its EV Line-up In Frankfurt
Otonomo Expands Its Automotive Data Services Platform By Collaborating With Microsoft
DENSO And BlackBerry Launch Integrated Automobile HMI Platform
BMW To Showcase The I Hydrogen Next At The IAA 2019
ZF EVplus Delivers More Current To The Plug-in Hybrids
Mercedes-Benz Vans Showcases The EQV At The IAA 2019
Vodafone Business And Geotab Partner To Enhance Fleet Management Services
Bosch Wins Electromobility Orders Amounting To €13 Billion
IONITY Premieres New High Power Charger At The Frankfurt Motor Show
Rivian Receives $350 Million Investment From Cox Automotive
CATL Reveals Cell-to-pack Battery Platform At IAA 2019
Hyundai Motor Unveils 45 EV Concept At IAA 2019
Space Drive And The Schaeffler Mover Pave The Way To A Sustainable And Autonomous Future
Volvo Becomes First Car Manufacturer To Offer PHEV Version Of Its Entire Model Range
BYTON Unveils Its Production-ready Electric SUV M-Byte
Mercedes-Benz Sources Battery Cells From Carbon-neutral Production For The First Time
SVOLT Launches New Products At IAA 2019
Volkswagen Rolls Out Wallbox For Everyone
SMMT And KAMA Sign MoU To Strengthen Ties Between British And Korean Automotive Sector
Honda Makes A Series Of Announcements As The Next Phase Of Its “Electric Vision” Strategy
New Study Highlights Lack Of Progress On Infrastructure & Incentives For Alternatively-powered Cars
Info
Info
×
Search the news archive

To close this popup you can press escape or click the close icon.
Logo
×
Logo
×
Register - Step 1

You may choose to subscribe to the TaaS Magazine, the TaaS Newsletter, or both. You may also request additional information if required, before submitting your application.


Please subscribe me to:

 

You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
 
X
Info
X
Info
{taasPodcastNotification}