Audi launches the ‘myAudi Connect’ App in India

Audi has introduced a host of tech-driven new-age solutions for customers as well as its dealer partners under its digitalisation strategy in India.

Foremost amongst these is the Connected Car technology through the ‘myAudi Connect' App. The App gives complete information on the car to the customer with features like Time-based curfew notifications and Disturbance notifications which alerts customers in case of any incident with the car. The ‘myAudi Connect' App also compliments the lifestyle of the Audi owner by bringing a host of lifestyle features and offers.

The Audi dealers can keep control over their complete fleet through this App. Audi has also introduced Augmented Reality (AR) and Virtual Reality (VR) elements that give customers a look and feel of the car that can be configured before the purchase.

“Digitalisation is one of our key pillars and the future for us. The Digitalisation initiatives introduced today are designed to enhance the customer's experience through all his stages of interaction across brand touch points. We are confident that with our new Digitalisation initiatives and added features, the customer will truly experience the ‘Vorsprung durch Technik' of the brand,” said Rahil Ansari, Head Audi India.

The customer experiences Digitalisation right from his first contact with the Audi brand and it continues throughout his/her ownership journey. ‘myAudi Connect' App brings complete safety for family members with features like Car tracking, Geo fencing (Location based curfew) or Time-based curfew along with Disturbance in case of any incidents.

It also brings to customers features like Service booking, Service logs, Road Side Assistance, SOS features and lifestyle elements like a Concierge Desk along with a driving score for Customer trips in a gamified manner.