Mapbox and Luxoft partner to bring AI and AR to In-Vehicle Navigation

Luxoft Holding, Inc., a global digital strategy and engineering firm, announced a partnership with Mapbox, a provider of a live location data platform for automotive, mobile and web applications.

The two companies will jointly work on deploying and integrating Mapbox's AI location data platform and AR navigation into infotainment and navigation systems.

With the evolving mobility ecosystem driven by personalisation and on-demand Mobility as a Service (MaaS), automakers and their suppliers are looking for ways to replace existing and introduce personalisible multi-modal navigation systems.

“We see a strong demand for multi-modal navigation experiences that seamlessly allow for feature-rich personalisation, connectivity, and safety, giving passengers a choice in how they interact,” said Alwin Bakkenes, Executive Vice President of Automotive at Luxoft. “By integrating the Mapbox AI location data platform and AR navigation into vehicles, automakers can offer a more personalised and fully customisable mobility navigation experience that connects customers with their automotive brand.”

Every month, more than half-a-billion monthly active users access the Mapbox map via applications built with Mapbox SDKs — generating more than 300 million miles of driving data each day. This results in Mapbox incorporating more than 100,000 anonymised location updates per second: data to continuously detect unexpected traffic and changes in the road network. Mapbox Traffic covers 161 countries, and updates at a 5-minute granularity for 2.3 billion road segments around the world.

“We're excited to expand our partnership with Luxoft to bring AI and AR to in-vehicle navigation, with maps that understand the driver's environment from both a street-level perspective and a bird's-eye view, bringing a unique driver experience to car makers' brands,” said Eric Gundersen, CEO at Mapbox.

The Mapbox Vision SDK delivers a 3D view of where the driver is, and works in tandem with the Mapbox Navigation SDK to project the route ahead in augmented reality. Users can shift the map's perspective, mark important landmarks, or provide lane-level routing using Vision SDK's AR projection mode.

Luxoft's services focus on the digital cockpit and passenger experience, autonomous driving and next-generation vehicle platforms, and connected mobility, from cloud infrastructure to mobile user experiences.