Daimler Financial Services creates a new “Digital and Mobility Solutions” division on the Board of Management

Daimler Financial Services AG is strategically realigning key areas of its business by establishing a new division on the Board of Management.

Effective June1, 2019, Jörg Lamparter is poised to become a new Member of the Daimler Financial Services AG Board of Management for “Digital and Mobility Solutions”, leading the Digital and Mobility Services.

As Head of Daimler Mobility Services GmbH, Lamparter was previously responsible for mobility services. At the end of 2018, Daimler AG had around 31 million customers worldwide in this growth area. Lamparter also played a major role in spearheading the joint venture with BMW Group in January 2019, bringing Daimler's mobility products and services - car2go, moovel and mytaxi - under the newly created company Your Now. In addition, Lamparter will in future be responsible for the complete digitisation of products and processes within the company. He will also remain Head of Daimler Mobility Services GmbH.

“In Jörg Lamparter, we are gaining a recognised expert in digital mobility services as a new Member of the Board of Management. Within Daimler Financial Services AG he will play a fundamental role in merging the growing fields of digitisation and mobility,” stated Klaus Entenmann, Chairman of Daimler Financial Services AG.

With these personnel and organisational changes, the company is preparing for its renaming as Daimler Mobility AG in July. Franz Reiner, currently Member of the Board of Management for the Europe Region and Chairman of Mercedes-Benz Bank AG in Germany, will become the company's new Chairman on June 1, 2019, succeeding Klaus Entenmann, who will retire at the end of the year.

In his function as Head of Mobility Services at Daimler Financial Services AG, Jörg Lamparter will be responsible for areas that will change the future of mobility. An important milestone was January 31, 2019, which saw the successful completion of the mobility joint ventures between Daimler AG and the BMW Group in the areas of ride-hailing (Free Now), car-sharing (Share Now), multimodal mobility (Reach Now), parking (Park Now) and charging (Charge Now).

As Head of Mobility Services, Lamparter will also be responsible for autonomous services, digital mobility solutions, urban mobility concepts and for the management of portfolio investments in several companies, such as Blacklane, FlixMobility, Taxify, Turo, Via, among others. These topics will continue to report under Lamparter.

Lamparter, a technical business economist graduate, joined the former Daimler-Benz AG in 1996 and has held various positions in Germany and abroad. In the early 2000s, he played a central role in establishing an internet-based car financing startup in the US. From June 2006 until the end of 2011, Lamparter was responsible for setting up and developing Mercedes-Benz Financial Services Canada Corporation outside Toronto, Canada.

Following, he became Director Sales & Marketing, managing the sales and marketing activities for the Passenger Car and Commercial Vehicle unit of Daimler Financial Services AG in Stuttgart until September 2013. From July 2013 to February 2016 he was Head of Sales at Mercedes-Benz Bank AG. Between March 2016 and October 2017, Lamparter was CEO of the moovel Group, responsible for all activities of the moovel Group (Stuttgart) and moovel North America (Portland, Oregon).