Self-Driving Vehicle Champion Meridian Rebrands as Zenzic

New brand identity chosen ahead of its “Roadmap to 2030” launch to reflect the company’s unique role as catalyst and connector, accelerating the self-driving vehicle ecosystem

Meridian announces the company is embarking on a rebrand and will be known as Zenzic - effective immediately. The rebrand is reflected through a new name, logo and website. The company will be using its new identity to launch its “UK Roadmap to 2030” later this year. This will outline the steps industry, government and academia need to take across safety, cybersecurity, people and infrastructure to prepare for the future of connected and automated mobility (CAM).

While the name has changed, the mission remains consistent: set up by government and industry, the company is channelling £200m into connected and self-driving vehicle testing and development in the UK. The goal is to secure the position of the UK as the leader for the self-driving future. The new name, Zenzic, means ‘to the power of' and denotes the multiplier effect the company has on the connected and self-driving vehicle ecosystem.

The Zenzic mission is to lead the UK in the move to a safer, more inclusive and productive mobile future. The company is shaping the roadmap and ecosystem for connected and automated mobility, establishing the UK as a world leader in the space. Its goals are to:
- Drive collaboration, leading and shaping a world-class Testbed UK
- Deliver a comprehensive UK Connected and Automated Mobility Roadmap to 2030 that guides decision makers, policy makers and investors
- Champion the UK connected and self-driving vehicle ecosystem by showcasing its unique offering