Audi launches its urban mobility concept AI:ME

At Auto Shanghai 2019, Audi is introducing a visionary mobility concept for the megacities of the future: The showcar, known as the Audi AI:ME, offers compact dimensions, a spacious, futuristic interior, and the ability to drive autonomously at level 4. This allows the occupants to do what they like with their time on board. The Audi AI:ME offers a broad range of high-tech features for communication, entertainment, or simply relaxation.

The body line of the Audi AI:ME demonstrates how emotion and spatial economy can form a perfect synthesis in an electrically driven compact car. There is a reason that the name AI:ME emphasises the relation to the Audi AIcon, the study of automated long-distance operation introduced in 2017. The affinity of the body line and the concept of these two cars will become evident in Shanghai, as the AIcon will flank the world premiere on the stage of the Audi booth at Auto Shanghai 2019.

For the occupants, the compact drive package offers a maximum amount of objectively available space, spatial comfort, and a great deal of variability. The Audi AI:ME is designed as a 2 plus-x-seater. Its layout relies on a variety of configurations for seat positions and stowage space. While only the individual seats at the front will be used during most journeys, the car offers space for up to four people in the front and on the rear bench if necessary.


Audi AI:ME and Audi AIcon: two concept cars whose very names refer to the new, two-letter abbreviation under which Audi is bundling an entire cluster of innovative mobility technologies. Audi AI is the cipher for a variety of electronic systems that relieve strain on drivers and simultaneously offer them new possibilities to use the time spent in the car.

The Audi AI:ME is designed for use in the city and for driving at what is known as level 4. This is the second-highest level on a standardised international scale for increasing automation. Although systems with level 4 do not require any assistance on the part of the driver, their function is limited to a specific area—such as highways or a specially equipped area in inner cities. In these places, the driver can completely transfer the task of driving to the system. The driver needs to resume the task only when the car leaves the area defined for fully automated driving. AI:ME is therefore equipped with the traditional steering wheel and pedalry control elements in addition.

Audi designers prioritised the interior and made it the core of the whole vehicle. The focus here is less on the traditional connection between driver and vehicle—steering wheel, instruments, pedals—and more on the time spent in the automated vehicle. This is why these control elements are retracted with an elegant and sophisticated choreography and are then almost fully concealed by a stowage compartment with a surface made of open-pore walnut wood.

The vehicle and as the communication and interaction systems are operated by means of eye tracking, voice input, and touch-sensitive fields in the door rail. They are positioned perfectly in terms of ergonomics and are normally integrated into the surface, making them invisible. The lighting is activated only when approached, and guides the user's gaze to the functional surfaces.