HARMAN delivers Infotainment, Cybersecurity and OTA solutions for Great Wall Motor

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focussed on connected technologies for automotive, consumer and enterprise markets, announced a continued partnership with the Great Wall Motor Company to be awarded next generation digital cockpit platform and deliver next-generation infotainment, cybersecurity and over-the-air (OTA) solutions for the manufacturer’s latest vehicle line-up.

HARMAN's solutions will create experiences per mile (EPM) for Great Wall Motor's drivers and passengers, enabling personalised content opportunities, modern comfort features and critical safety solutions - all supported by secure and seamless software services.

In addition to enabling traditional infotainment solutions, the HARMAN-powered Great Wall Motors connected experience will include voice assistant capabilities, online content, personalisation features like customised music and comfort options. As part of this partnership, starting in January 2019, HARMAN's Automotive Cybersecurity business unit started providing security-focused consultancy services to Great Wall Motors, helping the company continue building on their commitment to safety and security.

Also, for the first time, GWM's WEY VV6 model features a HARMAN branded experience directly in the car - as drivers will be greeted with “Connected by HARMAN” on the infotainment screen when starting their vehicles.

“Consumers today have high expectations for connected systems in their vehicle, creating a demand for automakers to deliver more dynamic and purposeful in-car experiences that add to the safety and convenience capabilities of the vehicle,” said Dr. Mike Peters, President, Connected Car, HARMAN. “This new venture, which will result in the first infotainment product co-developed between HARMAN and Great Wall Motors, will supplement our existing Digital Cockpit project with the automaker to create a true end-to-end digital experience solution for their current and future models.”

“Intelligence and connectivity are important strategic directions of Great Wall Motors - and our partnership with HARMAN, a leader in connected vehicle experiences, demonstrates our continued pursuit for quality,” said Yansong Guo, Deputy Director of Technology Centre at Great Wall Motors. “Vehicles are becoming an intrinsic part of our everyday connected lives. By creating these high-touch, personalised and modern in-vehicle environments with HARMAN, we'll create a stand-out experience that keeps our customers informed, safe and connected while on the road.”

HARMAN facilitates a host connected experiences for Great Wall Motors including Smart Safety, Nature Voice Interaction, Voice Personalisation, Rich Content Suppor and In-vehicle Security.

The cooperation between HARMAN and Great Wall Motor on OTA Remote Vehicle Update Service dates back to 2017. HARMAN's OTA update solution was applied to the Great Wall Motor's new infotainment platform for providing ECU upgrade services to various models. With the continuous development of the connected car, paired with the dramatic increase of automotive applications, the OTA partnership between HARMAN and Great Wall Motor extended in 2019 to the next generation digital cockpit platform in full-line vehicle models. The updated technology enables new vehicles to upgrade all of the vehicle's software - from firmware, applications, settings, configurations, maps, TCUs to ECUs.