Seat partners with UFO to enter the kickscooter sharing market


Spanish automaker, Seat, announced its strategic collaboration with the electric kicksharing start-up UFO, through XMOBA Ventures, to make 530 Seat eXS kickscooters powered by Segway available to the public in Madrid.


“The eXS is the first Seat product designed specifically to help ease urban mobility. The agreement signed with UFO confirms our commitment to micromobility and signals our debut in kicksharing” said Seat Product Marketing director Lucas Casasnovas.

Furthermore, UFO cofounder and CEO, Mario Marín stated, “UFO was created with the aim of revolutionising mobility in cities, making it easier, more sustainable, and giving it a more human dimension. We are very enthusiastic about our budding collaboration with XMOBA. We have found a partner who understands the needs of future mobility like no other and whose vision is completely aligned with UFO. We have ambitious plans to take UFO to other European cities and this partnership is going to pave the way successfully.”

XMOBA Ventures, an independent Seat company that tests, implements and invests in new mobility solutions. This partnership also provides XMOBA with an opportunity to analyse the kicksharing service mobility data and draw lessons from this urban micromobility experience.

Arantxa Alonso, XMOBA Executive Director, said, “This project gives XMOBA a boost in our commitment to promoting new solutions that make mobility in cities easier. The collaboration with UFO is going to enable us to understand and identify micromobility patterns and it is the first step towards a new model that favours innovation and collaboration.”

Seat is closely collaborating with authorities by listening to representatives of different public institutions to gain insights into their view of mobility in large cities and look for synergies in the specific needs involving issues related with urban mobility.

The collaboration with UFO goes beyond Madrid and the commitment is to increase this pilot programme and extend the service to other cities according to how it evolves, and always in collaboration with public administrations. The commitment of Seat is to integrate this new transport in the least annoying and safest way for the citizens.

The way the kicksharing service via UFO operates is easy and intuitive. Users only have to locate an e-kickscooter that is parked near their location using an app-based map and unlock it by scanning its QR code. Payment is made automatically via the app based on usage time.

UFO operates in Madrid with the licences issued by the city's Division of Mobility and the Environment and aims to become a sustainable urban mobility alternative. The kickscooters must be parked in dedicated motorcycle and bicycle spaces, in general street parking spaces or on the pavement according to Madrid's local legislation.

The Latest News, Brought To You By
Seat partners with UFO to enter the kickscooter sharing market
Modified on Wednesday 10th April 2019
Find all articles related to:
Seat partners with UFO to enter the kickscooter sharing market
TaaS Technology Magazine

Tuesday 9th - Wednesday 10th July 2019 @ The National Motorcycle Museum

Transportation-as-a-Service (TaaS) Technology will evolve in 2019 from the inaugural conference which took place in 2018, into two co-located conferences plus a shared exhibition. As per 2018 TaaS Technology will cover Connected and Autonomous Vehicles (CAVs) and Future Mobility. The new co-located conference will look at 'Energising Future Mobility' and will focus on the key topics surrounding Electric Vehicles (EVs), Battery/Energy Technology and Infrastructure.

Places will be limited, so register your place today:
Kia HabaNiro Concept Launched In New York
Hyundai And H2 Energy Form JV To Tap Into Europe’s Hydrogen Mobility Ecosystem
Audi Launches Its Urban Mobility Concept AI:ME
Genesis Reveals The All Electric Mint Concept In New York
Renault Explores Possibilities For Urban Last-mile Delivery With The EZ-FLEX
HARMAN Delivers Infotainment, Cybersecurity And OTA Solutions For Great Wall Motor
Aptiv Opens Autonomous Mobility Centre In China
NIO ET Sedan Series Makes Its Debut At Auto Shanghai With ET Preview
The All-electric Renault City K-ZE Unveiled At The Auto Shanghai
Infiniti QS Inspiration Concept Launched At Auto Shanghai
California DMV Proposes Regulations For Light-duty Autonomous Delivery Vehicles
Level Five Supplies Confirms Five New Distribution Agreements To Represent UK-specific And Pan-European Technology Developers
Transparent Factory In Dresden Installs Flexible, Expandable Electric Charging Infrastructure
EVgo Introduces Autocharge Technology On Its EV Charging Networking North America
Xpeng Motors Debuts The P7 Intelligent Electric Coupe
Ambarella And Momenta Unveil HD Mapping Platform For Autonomous Vehicles
5GAA Tests Multi-vendor C-V2X Interoperability In Europe
GAC New Energy Launches Its New SUV, The Aion LX
Huawei To Focus On Providing ICT Solutions For Automotive OEMs
Ambarella And Shanghai OFilm Partner To Deliver An Automated Valet Parking Platform
ACEA Urges EU Policy Makers To Boost Investment In Charging Infrastructure
Nikola Showcases Five Zero-Emission Products At Nikola World
Aston Martin Shows Off The Production Ready Rapide E At Auto Shanghai
Nullmax Receives Pre-Series A Round Of Industrial Financing
Search the news archive

To close this popup you can press escape or click the close icon.
Register - Step 1

You may choose to subscribe to the TaaS Magazine, the TaaS Newsletter, or both. You may also request additional information if required, before submitting your application.

Please subscribe me to:


You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in: