Philippe Huysmans joins Ridecell as VP of Growth

Ridecell Inc., a carsharing, ridesharing and autonomous ridehailing platform for shared mobility operators, appointed Philippe Huysmans as Vice President of Growth. This new executive position will lead Ridecell global resources toward revenue growth and customer success.

Philippe is a highly experienced technology executive, serial entrepreneur and venture investor. He was Co-Founder & CEO of Paris-based e-commerce pioneer Flayr, as well as SAAS mobile technology company Tapbuy. Previously he was VP of International Sales and Business Development at mobile advertising innovator Screentonic, which was acquired by Microsoft in 2007. Philippe then assumed P&L responsibility at Microsoft as EMEA Director for Mobile Commerce.

“Ridecell continues to accomplish key milestones in our growth plan,” said Aarjav Trivedi, CEO of Ridecell. “To leverage and extend our progress, we are adding a seasoned technology executive to help us achieve our next set of ambitious corporate milestones. Philippe has a strong background that will enhance Ridecell customer success and revenue growth.”

Philippe's wide-ranging career also includes CFO and COO responsibilities at two separate mobile search startups, and several years as a venture capital investor with portfolio responsibility for more than 70 technology investments in Europe. Philippe holds an MBA from the Stanford Graduate School of Business, and engineering and business degrees from the University of Brussels Solvay School.

“Having built and grown several mobile commerce and mobile advertising innovators, I realized that mobility itself is the next great innovation driving profound transformations in how we live our lives,” explained Philippe Huysmans, Ridecell's newly-appointed VP of Growth. “With a track record of product leadership and customer success, Ridecell is accelerating its rapid evolution, and I am excited to be a part of it.”