Honda aims to sell only electrified models in Europe from 2025

Honda took to the stage at Geneva to announce the further acceleration of its electrification ambitions.

The company announced its intention to move 100% of its European sales to electrified powertrains by 2025.

This new ambition builds on the brand's 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda's global electrification shift announced as part of its 2030 vision.

Speaking at the press conference, Tom Gardner, Senior Vice President, Honda Motor Europe, said, “Since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”

Further proof of Honda's electrification ambition was seen in the shape of the Honda e Prototype. Unveiled for the first time at Geneva, the car previews Honda's first production battery electric vehicle for the European market. Positioned as an urban commuter, the car features a competitive range of over 200km and a ‘fast charge' functionality providing 80% range in just 30 minutes. It also features trademark Honda driving dynamics with a sporty rear wheel drive configuration.

The production version of the Honda e Prototype will be unveiled later this year. Customers will be able to place a reservation for the car in selected European markets in early summer. To date Honda has received 15,000 registrations of interest for the Honda e Prototype.

Early in 2019, Honda successfully launched the all-new CR-V Hybrid, featuring its two-motor i-MMD full hybrid technology. Honda expects full hybrid technology to play a key role in meeting its aims of 100% electrification by 2025.

Honda also shared the first details of its developing energy management solutions business for Europe. This announcement builds on the Power Manager bi-directional charging concept first shown at Frankfurt motor show in 2017.

Honda intends to build a portfolio of energy management products and services offering a comprehensive solution for both EV customers and service operators in Europe.

Tom Gardner said, “This is a significant move for Honda, our intention is to deliver industry-leading innovation by launching energy services…to create additional value for power system operators and EV customers alike.”

Honda has been working with EVTEC to further develop its bi-directional Honda Power Manager technology (compatible with battery-electric vehicles, such as the Honda e Prototype) and will plan to offer a commercial version in the coming years.

The next step for the automaker is to embark upon feasibility studies for its technologies in London, UK and Offenbach, Germany. Further developments are expected to be announced later this year.