moovel unveils digital marketplace for urban mobility ecosystems

The moovel Group unveiled its digital marketplace at the transportation technology industry's leading international trade show, held every two years in Berlin. The moovel marketplace solution enables transit authorities to bundle their transportation services with other mobility services and integrate them into new pricing models, without the regulatory expense of purchasing, or exempting them from, a payment license.

The term mobility as a service (MaaS) refers to the bundling of various types of public transportation, such as buses, rail, car sharing, ridehailing, and bike sharing, to form a multimodal transportation solution. Customers book and pay for services using an integrated account accessed via an app. MaaS requires a platform that not only bundles mobility services, but is also able to accept user payments and distribute revenue to individual mobility providers.

Against this backdrop, MaaS pioneer moovel has developed a software-as-a-service marketplace solution that offers equal benefits to customers, transit authorities and mobility service providers. The moovel marketplace solution makes it possible to model payment flows in a flexible way to meet the diverse requirements of MaaS services, with a focus on intermodal journeys. It enables transit authorities to bundle their transport services with other mobility services and integrate them into new pricing models, without the regulatory expense of purchasing or exempting them from a payment license.

"As a mobility-as-a-service pioneer, we are proud to be launching another digital innovation into the marketplace. The digital marketplace offers a range of advantages to cities and transit authorities, helping with the transformation into a mobility provider across all modes of transport. InnoTrans in Berlin is the ideal platform for moovel to reveal this innovation to trade visitors from Germany and abroad," said moovel Group CEO Daniela Gerd tom Markotten, commenting on the unveiling of the digital marketplace at InnoTrans 2018 in Berlin.

A study published in July 2018 by The Insight Partners indicates that the global MaaS market has strong growth prospects. According to the study, the market will see annual growth of 33.9% between 2018 and 2025. The research company anticipates a market volume of $358.35 billion in 2025.