Info
Info
This article was originally featured in the edition: TaaS Magazine - Issue 2

Benefits of autonomous driving for an aging population in rural areas

News
David Fidalgo - Y-mobility
Info




Nowadays, most mobility & autonomous driving technological advantages and trends are developed with a focus on the millennial, (Generation Z and Generation X) living in the cities with a high necessity for solutions that provide them time for themselves and comfort. Technological advantages are trendy these days and sometimes we tend to forget what these technological solutions are trying to achieve. Improve our lives and make a difference to as many people as possible.

As we are on the subject of autonomous driving and mobility solutions, everybody has a generic picture of a tech person in a city environment using all these services and being the first one to adapt the technology. It is hence already embedded in our mind that when you read or hear about Mobility solutions, people will automatically think of autonomous vehicles in a city environment. However, let's stop for a moment and analyze the target consumer and the early adopters of these technologies.

Autonomous driving is more than just the means of enabling a smarter, more Intelligent mobility. Intelligent mobility is a service focused in the community and their ability to share, collaborate and communicate in order to develop a way of thinking and behavior as a community.






Early Adopters

According to the big four consultancies (PWC, McKinsey, Deloitte, KPMG) and many others, the early adopters of a technology are the ones that would embrace this technology because they foresee that it will provide a solution that improves their lives, financially and not only. If we review most of these studies, all of them point to the fact that the early adopters of autonomous driving technologies are disabled people (usually with vision disabilities) and elderly people in rural areas.

Roland Berger recently published a study that demonstrated an in-depth analysis of the market, demographics and the social benefits that some of these technologies have had. According to the study, the global average of 65+ population in 2060 will be 30-35% in China, Singapore, Italy, Germany and South Korea and up to 40% in Japan. The study also show the distribution per county of the rural population on 2015, see below:



It is very evident from the above that the elderly population (especially in rural areas) are a key users of these technologies and the benefits that they can gain from them can be life changing.




Benefits of the integration of autonomous driving in rural areas:

Impact in Health and happiness: We all have family most of us in rural areas. Some of our relatives don't drive anymore and they are dependent of family or friends to do normal tasks like shopping, going to the doctor, etc. It is consequently clear that Autonomous technologies can help them maintain that independence which in turn can have an enormous impact on one's confidence and life overall. In addition, it allows them to continue their social interactions and relationships with their loved ones and local community having a tremendously positive impact on their happiness and health.

Reactivate communities in rural areas: Some of the rural areas are isolated due the lack of public transport and despite the fact they have good road networks. Opening up transportation between rural areas will allow communities to intermingle and reconnect.

Increase Mobility and Technology Adoption: Some of the rural areas do not have the ability to be so "technologically savvy". Internet can be poor, infrastructures are not up to standard and smart devices are not exactly ..popular there. The integration of these technologies in rural areas would speed up the adoption of these technologies and would also provide insightful feedback to tech companies for that demographic of society.

Sustainability: Most of the POD's and autonomous driving vehicles are going to be electrical. At the same time rural areas are the ones with high use of older vehicles and not environment friendly, so the adoption of these technologies would also contribute to "greener" solutions and much more environmentally friendly solutions. The movement from Diesel to EV..will have began.

Conclusively, it is very clear that the autonomous driving and intelligence mobility industries, are key in rural areas. Nonetheless "“ and as I operate in the industry daily "“ I am not aware of any such initiatives apart from Waymo in USA that are currently working on a very interesting project. According to the pre-mentioned study above, it is clearly a market that would substantially benefit from autonomous technologies and I hence believe (and hope) more companies will soon engage a lot more actively.


The Latest News, Brought To You By
Benefits of autonomous driving for an aging population in rural areas
Modified on Friday 10th August 2018
Find all articles related to:
Benefits of autonomous driving for an aging population in rural areas
TaaS Technology Magazine


Tuesday 9th - Wednesday 10th July 2019 @ The National Motorcycle Museum

Transportation-as-a-Service (TaaS) Technology will evolve in 2019 from the inaugural conference which took place in 2018, into two co-located conferences plus a shared exhibition. As per 2018 TaaS Technology will cover Connected and Autonomous Vehicles (CAVs) and Future Mobility. The new co-located conference will look at 'Energising Future Mobility' and will focus on the key topics surrounding Electric Vehicles (EVs), Battery/Energy Technology and Infrastructure.

Places will be limited, so register your place today: https://taas.technology
Info
Info
Uber Receives $1 Billion Investment From Toyota, Denso And SoftBank Vision Fund
GAC New Energy Launches Its New SUV, The Aion LX
EV Connect Launches Certification Programme For EV Charging Station Manufacturers
Getaround Acquires European Car Sharing Platform Drivy
Huawei To Focus On Providing ICT Solutions For Automotive OEMs
Pony.ai Officially Unveils PonyPilot, Announces Autonomous Truck Development
Genesis Reveals The All Electric Mint Concept In New York
Audi Launches Its Urban Mobility Concept AI:ME
Level Five Supplies Confirms Five New Distribution Agreements To Represent UK-specific And Pan-European Technology Developers
Ford Collaborates With Autonomic And AWS To Enhance Connectivity And Mobility Experiences
Infiniti QS Inspiration Concept Launched At Auto Shanghai
Nikola Showcases Five Zero-Emission Products At Nikola World
Renault Explores Possibilities For Urban Last-mile Delivery With The EZ-FLEX
EVgo And Maven Gig Introduce Public-Rideshare EV Fast Charging Hubs In LA
5GAA Tests Multi-vendor C-V2X Interoperability In Europe
Xpeng Motors Debuts The P7 Intelligent Electric Coupe
Aptiv Opens Autonomous Mobility Centre In China
Nullmax Receives Pre-Series A Round Of Industrial Financing
Kia HabaNiro Concept Launched In New York
Hyundai Introduces Smartphone Based EV Performance Control Technology
Lucid Motors Appoints Peter Rawlinson As CEO
Ambarella And Shanghai OFilm Partner To Deliver An Automated Valet Parking Platform
ACEA Urges EU Policy Makers To Boost Investment In Charging Infrastructure
California DMV Proposes Regulations For Light-duty Autonomous Delivery Vehicles
Info
×
Search the news archive

To close this popup you can press escape or click the close icon.
Logo
×
Logo
×
Register - Step 1

You may choose to subscribe to the TaaS Magazine, the TaaS Newsletter, or both. You may also request additional information if required, before submitting your application.


Please subscribe me to:

 

You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
 
X
Info
X
Info