Info
Info
This article was originally featured in the edition: TaaS Magazine - Issue 2

The Future of Connected Cars: Beyond Autonomous Horses

News
By Marc Jadoul, Marketing Director at Nokia
Info

A famous quote, attributed to (but probably never said by) Henry Ford, is: "If I had asked people what they wanted, they would have said faster horses." Well, the Tin Lizzy did not look like a horse at all, and still it was named the most influential car of the 20th century. If we look at some of the mainstream innovations that happened in automotives since the commercialization of the Ford Model T in 1908, they are not about speed. Take, for example, the electric starter (1911), the cigarette lighter (1925), the car radio (1930), power steering (1956), ABS (1978), airbags (1984), GPS (1995), or more recently the introduction of Bluetooth technology and parking sensors in cars.

True innovation is created by visionaries, who think beyond current products and succeed in fulfilling the (sometimes small) unformulated or unmet needs of their customers. As such, innovation is about creating new user experiences or changing the value proposition of existing products and services. And, the American car pioneer was right: for most of today's car owners, design, driving comfort, and user experience are far more important buying criteria than speed. Many road safety organizations are even calling for performance figures to be banned in car advertising and sales collateral.




Connectivity will further fuel vehicle innovation

Adding Vehicle-to-Everything (V2X) connectivity to the timeline with innovations does not change the challenge that Ford formulated: how can we make a "˜connected car' more than an "˜autonomous horse'? And what will be the impact of new information and communication technologies like 5G wireless networks, software platforms, and the Internet of Things on road safety, business models and the user experience of drivers and passengers?



Gartner predicts that by 2020, about one in five vehicles on the road will have some form of wireless network connection, evolving from satellite, 3G cellular, and LTE to 5G wireless. 5G will become the unifying technology for V2X communication, providing high capacity, low latency, and strong security to support extremely diverse applications for drivers, passengers, and car manufacturers and service providers.




New business models built upon sensors, software, and services

McKinsey & Company defines a connected car as "a vehicle able to optimize its own operation and maintenance as well as the convenience and comfort of passengers using onboard sensors and Internet connectivity." These technologies will have an immense impact on road safety, business models, and "“ most of all "“ the user experience. Enabling new applications like predictive maintenance, fleet management, and driver monitoring.

You may be asking yourself what this could mean for Henry Ford's legacy. Well, Don Butler, executive director of today's Ford Motor Company, thinks that in the near future roughly 50% of a car's value will be in hardware and the other 50% will be divided between software and experiences and out of vehicle content. With sales growth slowing down due to the rise of new mobility services such as car sharing and e-hailing, the automotive industry will have to reinvent itself "“ from a hardware focus to a software focus, from application thinking to platform thinking, and from vehicle selling to services selling.

If you want to get an idea of a use case for a connected, IoT and software-enabled vehicle, then take a look at this video of the connected rental car that was developed by IoT Community members: Hertz, Continental, SAP and Nokia. The project was built on the assumption that assisted or autonomous driving, and pervasive connectivity was a given; and opens up a plethora of business models taking advantage of those enablers.

The era of driverless cars is coming quickly into view, and most major automotive manufacturers have announced plans for various levels of vehicle autonomy in 2020-2021. American think tank RethinkX even predicts that by 2030, 95% of US car miles will be travelled in self-driving, electric, shared vehicles.




Four wheels, 5G, and a whole new user experience ahead!

When cars go driverless, connectivity, sensors, software, and services will take over the driver's seat. The connected car of the future will come with 4 wheels, 5G, and a whole new user experience for drivers, passengers, and pedestrians. Because we all want our next car to be more than a faster and smarter horse, don't we?


The Latest News, Brought To You By
The Future of Connected Cars: Beyond Autonomous Horses
Modified on Monday 30th July 2018
Find all articles related to:
The Future of Connected Cars: Beyond Autonomous Horses
TaaS Technology Magazine
Info
Info
BYD Showcases Its Luxury SUV At Pebble Beach
Hyundai Teases The EV Concept『45』destined For The Frankfurt Motor Show
CUPRA Reveals The Interior Of Its All Electric Concept
EasyMile’s EZ10 Driverless Shuttle Debuts In Renmark, Australia
Rad Power Bikes Builds Their Most Affordable And Adaptable Ebike
Steven Armstrong To Succeed Nigel Harris As President Of Changan Ford JV
Volkswagen Begins Expansion EV Charging Stations At Its German Sites
Waymo Shares Its Self-driving Data For Research
AGL Announces New Instrument Cluster Expert Group And UCB 8.0 Code Release
BMW Group Pilot Plant Builds BMW INext Prototypes
Waymo Begins Testing Its Autonomous Vehicles In Florida
Moixa And EO Partner To Develop Solar Home Charging Solution
Porsche Reveals The Interiors Of The Much Awaited All Electric Taycan
Peugeot Opens The Order Books For E-208
Mahindra To Launch Three EVs In India By 2021
ElectraMeccanica Appoints Former Tesla Executive As Director Of Sales
Volocopter Reveals Design For New Urban Air Mobility Aircraft
TomTom Launches New APIs To Beat EV Range Anxiety
Melinda Roylett Appointed The Head Of Uber In Britain And Ireland
Unex V2X System-on-Module Integrated With NoTraffic Smart Traffic Management Platform
Opel Becomes The First Car Manufacturer To Offer An Electric Rally Car
EVgo, Electrify America Join Forces To Increase Accessibility Of EV Public Charging In The US
Yandex To Deploy Up To 1,000 Self-driving Cars In The Next Two Years
Volvo Adds A PHEV Option For Its S60 Sedan Range
Info
×
Search the news archive

To close this popup you can press escape or click the close icon.
Logo
×
Logo
×
Register - Step 1

You may choose to subscribe to the TaaS Magazine, the TaaS Newsletter, or both. You may also request additional information if required, before submitting your application.


Please subscribe me to:

 

You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
 
X
Info
X
Info
{taasPodcastNotification}