Uberà‰LECTRIQUE launched in Montreal
Uber Canada announced the launch of the Uberà‰LECTRIQUE program in Montreal in partnership with the l'Association des véhicules électriques du Québec (AVEQ) and Electric Mobility Canada (EMC). This is a first step for Uber Canada towards supporting more electric mobility in ridesharing.
Working with close to 100 driver-partners who currently operate an electric vehicle (EV) on the Uber platform and leveraging the expertise of AVEQ and EMC, Uber will actively assess the opportunities and challenges of electrification in ridesharing. Uber will also promote awareness to hundreds of thousands of Montreal riders and drivers on the benefits of clean mobility solutions.
Through this new initiative, Uber aims to empower driver-partners to be champions for a shared, electric future. Uber will be deploying EV educational materials to a large part of the Montreal population who use the service. When requesting an Uber, riders will now receive an in-app notification when they have been paired with an EV.
Once in the car, an AVEQ fact sheet will be offered to riders so they can learn more about the benefits of electric mobility. And, after each EV trip, riders will receive an email containing additional educational info on EVs.
During visits to the Uber partner centre, drivers-partners will also receive an AVEQ booklet, on the economic, technical and environmental benefits of EVs, encouraging them to consider an EV when making their next car purchase. An AVEQ Gold Membership will be offered free-of-charge to Uberà‰LECTRIQUE's first 100 drivers-partners.
In addition, Uber is making a series of in-app product improvements specifically for EV driver-partners. Starting now, the threshold for EV partners to be notified about a long-distance trip request will be reduced, helping them to better balance extended trips with car battery life.
"We are proud that Montréal has been chosen for the launch of the Uberà‰LECTRIQUE program and we look forward to contributing to the electrification of transportation in Quebec with the support of experts from the Association des véhicules électriques du Québec and Electric Mobility Canada," stated, Jean-Christophe de Le Rue, spokesperson for Uber Canada. "Uber and other international experts in sustainable mobility believe that the future of urban mobility needs to be shared, electric and autonomous; today's announcement is another step towards this goal, which will reduce congestion and pollution, while offering a reliable alternative to driving your personal vehicle . "