High-tech and lounge appeal at the European premiere of the BYTON Concept
As part of Milan Design Week, BYTON showcased the BYTON Concept for the first time in Europe in a creative experiential environment covering around 600 m2 (approx. 6,500 sq ft).
Visitors travelled to the heart of Milan to experience the sight of the premium electric car that will go into mass production from 2019. It is designed to impress in form and function both on the outside and on the inside.
"We're living in a time of transformation. Mobility is changing considerably thanks to new connectivity and autonomous driving technology. Through this, we can enable our customers to make much better use of their time in a car", explained BYTON CEO and co-founder Carsten Breitfeld. "This brings a new freedom to the car "“ something that can only be truly experienced if the vehicle and above all its cabin are designed with this in mind. This is what we are doing at BYTON to meet our customers' needs in the best way possible".
BYTON is anticipating the needs of the digital generation with a range of high-tech elements that are always stylish. Visitors to the BYTON exhibit in Milan experienced the vehicle's look, feel, and usability "“ something that literally appeals to all the senses.
The vehicle was showcased in an art gallery to give an idea of how the cabin of the production model could be personalised. BYTON also showed the wealth of options available using exhibits with different colour and material combinations.
Intelligent Car Experience in an interactive exhibition area
In another interactive exhibition area, the BYTON team presented its Intelligent Car Experience. This looked at how the driver and passengers interacted with the vehicle and the outside world via a range of social networks, services, and entertainment offerings. Innovative interfaces such as using gesture control or facial recognition were showcased as well as the BYTON Life platform, which adapts intelligently to user behavior, learns from it, and in doing so provides personalised content and assistance functions. Four BYTON Life features on display in Milan features included my HEALTH, my COMMUNICATION, my ENTERTAINMENT and my ACTIVITIES. Built-in hardware synchronises with user's other devices, enabling BYTON to track the user's health status, including weight, heart rate, blood pressure; and synchronize user's data to give fitness advice.
Brand stores as new forms of experience spaces
At the same time, the BYTON brand store concept made its global début. These stores will start opening from the end of 2018 onwards as new brand experience spaces in major cities in China, the US, and Europe.
"Design Week turns the whole of Milan into an international stage and source of inspiration for an entire week. It's all about spaces in which people feel comfortable, a communicative atmosphere, and a positive lifestyle "“ this fits perfectly with our ethos and values. BYTON isn't just about transforming mobility; it's also about redefining the time we spend together "“ even in the car. Ultimately, for us it's always about offering an enjoyable time and real advantages in the process. And not just in the vehicle, but also at our brand stores which we will be opening in major cities around the world. These will not only offer information on our vehicles, but also a chance for our visitors to also experience a variety of theme-based environments where BYTON is at home "“ including digital connectivity and autonomous driving", said Daniel Kirchert, President and Co-Founder at BYTON in conclusion.
High-tech and lounge appeal at the European premiere of the BYTON Concept
Modified on Wednesday 18th April 2018
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High-tech and lounge appeal at the European premiere of the BYTON Concept