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TRI-AD, Toyota, Aisin, Denso advance software for automated driving

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Toyota will establish a new company in Tokyo in the latter part of this month named "Toyota Research Institute-Advanced Development" (TRI-AD) that will accelerate its efforts in advanced development for automated driving.

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To enable the new efforts at TRI-AD, Toyota Motor Corporation (TMC), Aisin Seiki Co., Ltd. (Aisin), and Denso Corporation (Denso) have concluded a memorandum of understanding on joint development of fully-integrated, production-quality software for automated driving. Going forward, the three companies will hold further discussions, aiming to conclude a concrete joint development contract.

Together, TMC, Aisin and Denso plan to invest more than 300 billion yen in TRI-AD. The new company is targeting a staff of approximately 1,000 employees, including external recruitment and staff from TMC, TRI, and Toyota Group Companies Aisin and Denso. Toyota is in the process of selecting a location in Tokyo that is competitive in terms of accessibility and recruitment.

Dr. James Kuffner, currently TRI Chief Technology Officer, will lead TRI-AD as its CEO.

"Building production-quality software is a critical success factor for Toyota's automated driving programme," said Dr. Kuffner. "This company's mission is to accelerate software development in a more effective and disruptive way, by augmenting the Toyota Group's capability through the hiring of world-class software engineers. We will recruit globally, and I am thrilled to lead this effort."

The automotive industry is now in an era of profound transformation. High-quality software development and big data from connected vehicles will be crucial to success. To respond to such changes, Toyota established Toyota Research Institute, Inc. (TRI) in North America in 2016 to conduct research in the areas of artificial intelligence, automated driving, and robotics.


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TRI-AD, Toyota, Aisin, Denso advance software for automated driving
Modified on Tuesday 6th March 2018
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