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Uniti and Bird Group join forces in India

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Uniti, Sweden’s electric carmaker, and Bird Group, India’s fbusiness conglomerate, announced their intention to enter the Indian market, which they will initiate by way of a public exhibition at India Auto Expo.

The intent of this effort is to bring a stylish yet affordable, 100% electric city car to the Indian market in 2020 with a price tag starting from ₹7,14,000 (approx. €9,000).

Both companies will be on hand at Auto Expo 2018 in New Delhi to discuss their plans during a press event scheduled for February 8th. The general public will then be among the first in Asia to see the Uniti One up close from February 9th through the 14th. “Our vehicles are optimal for the Indian market and well aligned with the nation’s strong demand for clean mobility. Bird Group was identified as an ideal partner due to their experience in the mobility sector, along with their capacity for local assembly and mass distribution of our vehicles," said Lewis Horne, CEO of Uniti.

Uniti plans to bring a 5-seat configuration of its EV to the Indian market with a single-charge range of approximately 200 km. Expo attendees will be offered a virtual reality demonstration of this 5-seater along with a hands-on view of the 2-seat, European model that debuted in front of a 2,000+ strong crowd in Landskrona, Sweden last December. All Uniti models are considered premium vehicles, noted for their unique user experience, modern approach to safety and sustainable production.

First deliveries in India are intended for 2020 with a retail price starting from ₹7,14,000. Prospective customers can join a rapidly growing list of Uniti enthusiasts for a fully refundable deposit of ₹1,000. Pre-ordering the Uniti One will offer early access to the online vehicle configurator, eligibility for the pending beta test program, and early delivery among other perks. Further details and purchase options are available online at www.uniti.earth/in.

“With our immense experience in various businesses, including automotive, and our footprint in almost every geographical part of our country, we hope our initiative will bring the best of affordable, yet very high-tech cars into every household and change the way people drive. We are also glad that our diversification into the manufacturing of EVs will contribute to the drive against pollution, which is now affecting almost every major metro in our country," said Dr. Ankur Bhatia, Executive Director at Bird Group. “This initiative will not only create huge opportunities and numerous jobs in our factories and dealership network, it will also help boost the Indian economy through large-scale exports manufactured by our JV Company into the markets of the Asia Pacific, Middle East, and Africa," added Bhatia.

Author:
Modified on Monday 12th February 2018
Link to this article: TaaS Magazine
View all articles related to: Uniti and Bird Group join forces in India
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