Info
Info

BlaBlaCar unveils new search engine, logo and visual identity

News

BlaBlaCar, a carpooling community, has revealed a new logo, visual identity and search engine optimised for local transport connections outside of city centres.

Info

Founded in Paris, BlaBlaCar is now used by more than 60 million people worldwide. As the company moves into its second decade, and following the launch in 2017 of commuting app BlaBlaLines, these major changes reflect a new ambition: to leverage the scale of human connection created by BlaBlaCar's community to give every town and suburb the connectivity that only major urban hubs enjoy today.

Bringing transport connections closer to your doorstep

As more people join the service, BlaBlaCar is able to offer greater choice and convenience to travellers. Now, the company has unveiled a product vision that leverages the sheer scale of its current community to make the service "“ and technology behind it "“ more intelligent, bringing transport connections closer to passengers. This will be rolled out through product evolutions over the next 18 months.

Historically, BlaBlaCar encouraged its users to meet at central meeting points to increase the chances of finding a match. As the community grew, so did the granularity of BlaBlaCar's service, with trips departing from over 35,000 points across France on a typical peak weekend. Now, BlaBlaCar will take this a significant step further, optimising its service for the 85% of people that do not live near a central transport hub.

A new search function, launched across markets in the first half of the year, asks passengers to enter their precisedeparture and destination points. On the backend, BlaBlaCar has fundamentally re-engineered its search engine to return more local results for these searches. Drivers enter their basic A-to-B, but BlaBlaCar now uses its new algorithm to match passenger requests with a sub-segment of drivers' planned route, without the driver needing to propose these trips manually. This dynamically unlocks millions of possible local meeting points and, in effect, turns every highway across the country into a major transport line that can be joined at any point.

BlaBlaCar's CEO, Nicolas Brusson, said: "For the millions of people who live outside big city centres, in suburbs or regional towns, long-distance travel is often tedious and difficult to access. Meanwhile, there are cars passing by with empty seats that could offer a near door-to-door experience. Thanks to our new search algorithm, we can make transport connections significantly more local, and give people more freedom and independence than ever before. Our vision is simple: wherever there's a road, there will be a BlaBlaCar.

BlaBlaCar's new logo and visual identity

Together with the new product vision, BlaBlaCar has unveiled a new logo and fully updated visual identity, developed in partnership with Koto.

BlaBlaCar founder, Frédéric Mazzella, explained: "Our early branding was functional, designed to educate people about carpooling. Our playful colours reflected the diversity of our community, and our messages were chosen to encourage the adoption of a new mode of transport. But we've come a long way in ten years. Today, with a community of over 60 million, we have fully updated our branding to capture what using BlaBlaCar is really about: bringing people closer to each other, and to the places they love"


The Latest News, Brought To You By
BlaBlaCar unveils new search engine, logo and visual identity
Modified on Friday 2nd February 2018
Find all articles related to:
BlaBlaCar unveils new search engine, logo and visual identity
TaaS Technology Magazine
Info
Mercedes-Benz To Display The Production Version Of The Fully-electric EQV At IAA 2019
LEVC Selects EO Charging As Its Official Charging Partner In Scotland
Mercedes-Benz Launches PHEV Versions Of A And B-Class
RideOS Launches New Platform To Power The Future Of Ridehailing
Karma Automotive’s 2020 Revero GT Prices To Begin At $135,000
Hella Partners With Nebula Link To Develop Connected Vehicles Solutions
Drako Motor’s All Electric Supercar Breaks Cover
Audi RS 6 To Feature A Mild Hybrid Drive
Uber ATG Joins Automated Vehicle Safety Consortium
Porsche Invests In Israeli Startup TriEye To Increase Road Visibility And Safety
Desjardins And Hydro-Québec Partner To Create Quebec’s First Vehicle-charging Superstation
US State Of Colorado Adopts California’s Zero Emission Vehicle Standards
EDAG To Debut Fully Autonomous CityBot At IAA 2019
Hella To Present Future Concepts At The IAA 2019
Tier IV Raises $9 Million From Quanta Computer
CarVi Chooses HERE To Create Contextual Insights Into Driver Behaviour
Škoda Auto DigiLab Launches ‘Citymove’ Mobility App
Taycan Prototype Undergoes Testing At The Nardo High-speed Track In Italy
Autonomous Delivery Company Starship Technologies Raises $40 Million
SDG&E To Launch Major Programme To Build Chargers For Electric Buses, Trucks
Elektrobit To Provide Software Solutions For Weltmeister Motor’s First EV
NRMA Opens EV Fast Charging Station In Australia’s South Coast Route
Greenlots Installs Shell’s First EV Fast-Charger In Singapore
JLR Develops Immersive 3D In-car Experience
Info
Info
×
Search the news archive

To close this popup you can press escape or click the close icon.
Logo
×
Logo
×
Register - Step 1

You may choose to subscribe to the TaaS Magazine, the TaaS Newsletter, or both. You may also request additional information if required, before submitting your application.


Please subscribe me to:

 

You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
 
X
Info
X
Info
{taasPodcastNotification}